R&D allows Microcorp to do market participation where it can attract new customers, win attention, and also increase market share by collaborating with local and international organizations.
R&D is a special group that plays an integral role to promote and improve Microcorp products. While the department usually is separate from business development, software, data, and other divisions. The functions of these areas are related and often require collaboration but it is separate from most operational activities performed by the company.
R&D is the means for Microcorp to achieve future growth and maintain its relevance in the chosen market. It involves spending resources on investigation and testing to develop new products or new ways of doing things. It also supports the enhancement of existing products or processes.